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Technical Marketing M/F

Vacancy details

General information



Job level

50 - Manager/Expert

Position description

Posting title

Technical Marketing M/F



Job description

Technical Marketing Manager

Taking responsibility to Manage the Power Discrete (Mosfet,Rectifier, IGBT,Triacs, Modules, WBG ) technical Marketing team in China, deploy product promotion to increase regional billing, supporting division for key technology promotion and new product development to increase market share. driving D-in/win activity especially in key account CTM, supporting market intelligence for product group;

- To manage China Technical Marketing team by planning, organizing, integrating and measuring (appraises and interprets performance) to achieve the yearly target.


1) Power discrete Market development & Design-In/Win Activities

- Set up and drive specific roadmaps (by application, customers) in line with DIV

- Promote and design current and new products to customers

- Provide design-in/win consolidation to DIV to keep them update of China activity.


2) New Product development & Market survey

- Identify New Product Opportunities and liaise with Division Marketing

- Work with R&D to formalize the spec

- Provide market, application, customer and competitor survey to division


3) Power Discrete products Strategic development

- Develop selected key local customers featuring Power Discrete products contents

- Identify and Coordinate with overseas ST teams the penetration of the  transnational customers


4) Training & Seminars for Power Discrete products

- New product release to sales, customer and distributors

- New technology introduction


5) People management

- Manage China Marketing team with planning, objective , lead the team to reach yearly budget and support team development

- MBO setting and performance appraisal review


Position localisation

Job location

Asia-Pacific, China, Shenzhen

Candidate criteria

Education level required

5 - Master degree

Experience level required

Over 10 years


  • Chinese (Mandarin) (4- Mother tongue)
  • English (3- Advanced)


Desired start date


Offer__2020-6784_Technical Marketing M/F